Terms and Conditions

Effective date: 3 September 2026

These Terms and Conditions govern your access to and use of the DIID website, customer accounts and online services, together with any purchase you make from DIID.

Please read these Terms carefully before using our website or placing an order. By accessing our website, creating an account or submitting an order, you confirm that you have read, understood and agreed to these Terms.

These Terms should be read together with our:

• Privacy Policy
• Cookie Policy
• Shipping & Delivery Policy
• Returns & Refunds Policy
• Size Guide
• Any product-specific or promotional terms displayed on our website.

Nothing in these Terms limits any mandatory rights available to you under applicable consumer-protection law.

1. About DIID

DIID is a fashion brand offering women’s clothing, shoes, bags and accessories.

The website is owned and operated by:

Legal Company Name: DIID For Fashion Designing

Trading Name: DIID

Registered Address: Dubai

Website: diid.ae

Privacy email: info@diid.ae

In these Terms, “DIID,” “we,” “our” and “us” refer to the legal company identified above.

“You” and “your” refer to any person accessing our website, creating an account or purchasing products from DIID.

2. Acceptance of These Terms

By using the DIID website, you agree to comply with these Terms and all applicable laws.

If you do not agree with these Terms, you should not use the website or place an order.

When you submit an order, you confirm that:

• The information you provide is complete and accurate
• You are legally permitted to enter the purchase
• You are purchasing products for lawful, personal use
• You are authorized to use the selected payment method
• You accept the price, delivery charges and other information displayed at checkout.

3. Eligibility to Purchase

You must be at least 18 years old and legally capable of entering into a binding agreement to place an order independently.

If you are under 18, a parent or legal guardian must place the order on your behalf and accept responsibility for the purchase.

We may refuse or cancel an order where we reasonably believe that the purchaser is not legally eligible to complete the transaction.

4. Customer Accounts

You may be able to browse and purchase products as a registered customer or guest.

When creating an account, you agree to provide accurate, current and complete information.

You are responsible for:

• Keeping your account information accurate
• Protecting your password or verification codes
• Restricting unauthorized access to your account
• Reviewing orders placed through your account
• Informing DIID promptly if you suspect unauthorized activity.

DIID will never ask you to disclose your complete password or payment-card security code.

We may suspend or close an account where it is reasonably necessary to protect customers, prevent fraud, investigate misuse or comply with legal obligations.

5. Products

DIID offers women’s clothing, shoes, bags and accessories through its website.

We make reasonable efforts to provide accurate information concerning each product, including:

• Product description
• Available sizes and colors
• Materials and composition
• Care instructions
• Product measurements
• Price
• Availability
• Relevant warnings or limitations.

Product availability may vary by size, color, location and delivery destination.

6. Product Images and Colors

We make reasonable efforts to display product colors, materials and details accurately.

However, colors may appear slightly different depending on your screen, device settings, lighting and photography.

Natural materials such as leather, suede, wood, stones or woven fabrics may contain minor variations in color, texture or pattern. Printed products may also vary slightly depending on the placement of the print.

These natural or minor variations are not normally considered defects unless the product is materially different from its description or fails to meet applicable quality requirements.

7. Product Sizing and Fit

Clothing and footwear fit may vary depending on the product’s design, material, cut and construction.

Measurements and international conversions in our Size Guide are provided as general guidance. Product-specific measurements and fitting notes should be followed where available.

You are responsible for selecting your preferred size. This does not affect your right to return an eligible product under our Returns & Refunds Policy or your rights concerning a defective or incorrectly described product.

8. Product Care

Please follow all care instructions supplied with the product displayed on the product page.

DIID is not responsible for damage caused by:

• Incorrect washing or drying
• Exposure to unsuitable chemicals
• Failure to follow care instructions
• Improper storage
• Accidental damage
• Misuse
• Unauthorized alterations or repairs
• Normal wear and tear.

This provision does not limit your rights where a product has a manufacturing or material defect.

9. Product Availability

Products displayed on the website are subject to availability.

Adding a product to your shopping bag or Wishlist does not reserve it. A product may become unavailable before your order is accepted.

If a product becomes unavailable after you place an order, we may:

• Remove the unavailable product and refund the amount paid for it
• Contact you to offer an appropriate alternative, which you may accept or refuse
• Cancel the affected order and provide a full refund.

We will not replace an unavailable product with another product without your agreement.

10. Prices and VAT

Prices are displayed in the currency selected on the website or applicable to your delivery destination.

For UAE orders, displayed prices include applicable VAT where required, unless clearly stated otherwise.

Delivery charges, Cash on Delivery fees, customs duties and other applicable costs will be displayed separately at checkout where they can be calculated.

Prices may change at any time. A price change will not affect an order already accepted by DIID unless required by law or agreed with you.

11. Pricing and Website Errors

We take reasonable care to ensure that product descriptions, prices and availability information are accurate.

If we discover a genuine pricing, description or technical error before accepting your order, we may contact you and offer the choice to:

• Confirm the order using the corrected information
• Cancel the affected product or order for a full refund.

If we cannot contact you, we may cancel the affected order and refund any payment collected.

Errors discovered after order acceptance will be handled in accordance with applicable law and your mandatory consumer rights.

12. Placing an Order

To place an order, you must:

• Select your product, size and color
• Add the product to your shopping bag
• Review your shopping bag
• Enter your contact and delivery information
• Select an available delivery method
• Select a payment method
• Review the final price and applicable charges
• Submit your order.

You are responsible for checking your order carefully before confirming payment.

13. Order Confirmation and Acceptance

After you submit an order, we will send you an order-confirmation message.

The order confirmation acknowledges that we have received your order. It does not necessarily mean that your order has been accepted or dispatched.

A binding sales contract is formed when DIID sends you shipping confirmation or otherwise expressly confirms that your order has been accepted.

Each separately dispatched package may form part of the same sales contract.

14. Refusing or Cancelling an Order

DIID may refuse or cancel an order before acceptance where reasonably necessary, including when:

• A product is unavailable
• Payment is declined or cannot be verified
• The delivery address is incomplete or outside an available destination
• Product or pricing information contains a genuine error
• Fraudulent or unauthorized activity is suspected
• The order exceeds permitted quantity limits
• The order appears to be intended for unauthorized resale
• The customer has repeatedly refused previous deliveries
• A technical problem prevents us from processing the order
• We are required to do so by law or a competent authority.

If we cancel an order after collecting payment, we will refund the applicable amount using the original payment method unless another lawful method is agreed with you.

15. Customer Cancellations and Order Changes

Please contact DIID Customer Care immediately if you wish to change or cancel an order.

We may be able to approve a change or cancellation before the order enters preparation or is dispatched. However, we cannot guarantee that a submitted order can be changed or cancelled.

Once an order has been dispatched, you may request a return after delivery in accordance with our Returns & Refunds Policy.

16. Payment

Available payment methods will be displayed at checkout and may include:

• Debit or credit card
• Digital wallet
• Cash on Delivery
• Buy Now, Pay Later
• Another payment method approved by DIID.

Payment services may be provided by independent third-party payment providers.

Card payments are subject to approval by the card issuer and payment provider. DIID is not responsible for a payment being declined by your bank or payment provider.

You must not use a payment method without the account holder’s authorization.

17. Payment Verification and Fraud Prevention

We may perform reasonable verification checks before accepting or dispatching an order.

We may contact you to confirm:

• Your identity
• Contact information
• Delivery address
• Payment authorization
• Other information reasonably required to prevent fraud.

An order may be delayed, refused or cancelled if the requested verification cannot be completed.

We will never ask you to send your complete card number, password or card security code through email, WhatsApp or social media.

18. Digital Invoices

DIID will provide an order record or digital invoice for completed purchases as required by applicable law.

Your invoice may be sent by email or made available through your DIID account.

Please keep your invoice, order confirmation or other proof of purchase in case you need assistance with a return, refund or product issue.

19. Promotional Codes and Offers

Promotions, discount codes and special offers may be subject to additional conditions displayed with the promotion.

Unless stated otherwise:

• Promotional codes must be entered before completing checkout
• Only one promotional code may be used per order
• Promotional codes cannot be exchanged for cash
• Promotional codes cannot normally be applied after an order is submitted
• Minimum-spend and maximum-discount limits may apply
• Certain products or collections may be excluded
• Promotions may have a specified expiry date
• Promotions cannot be combined unless expressly permitted.

We may cancel or restrict a promotion where there is fraud, misuse, a technical error or an attempt to circumvent the promotional conditions.

20. Gift Cards and Store Credit

If DIID introduces gift cards or store credit, additional conditions may apply.

Gift cards and store credit:

• May only be used through authorized DIID sales channels
• Cannot be exchanged for cash unless required by law
• Must not be resold without DIID’s permission
• May be subject to expiry rules permitted by law
• Cannot be replaced if used without authorization unless DIID was responsible for the unauthorized use.

Applicable terms will be displayed when the gift card or store credit is issued.

21. Shipping and Delivery

Delivery destinations, charges and estimated timeframes are explained in our Shipping & Delivery Policy.

You are responsible for providing:

• A complete delivery address
• Correct contact information
• Any required building or access details
• An active mobile number, including the country code.

Delivery dates are estimates unless expressly guaranteed.

DIID is not responsible for delays caused by incorrect customer information, customs procedures, courier disruption or circumstances outside our reasonable control.

22. International Orders

International delivery is available only to destinations displayed at checkout.

The customer or recipient may be responsible for:

• Customs duties
• Import taxes
• Customs-clearance charges
• Brokerage fees
• Documentation required by the destination country.

These charges are not included unless expressly displayed as included at checkout.

International orders may be delayed, inspected or restricted by customs or other authorities.

If an international package is refused because applicable charges were not paid, reasonable shipping, return and customs costs may be deducted from the refund where permitted by law.

23. Risk and Ownership

Responsibility for the products passes to you when the order is delivered to you or to a person authorized to accept it at your selected delivery address.

Ownership passes to you after DIID has received full payment for the products.

If you authorize the courier to leave a package unattended, responsibility may pass when the package is left at the authorized location, subject to applicable law.

24. Returns, Exchanges and Refunds

Returns, exchanges and refunds are governed by our Returns & Refunds Policy.

To qualify for a change-of-mind return, a product may need to be:

• Unused and unworn
• Unwashed
• Free from damage, marks, odors and alterations
• Returned with its original tags
• Returned with its original packaging and accessories
• Submitted within the stated return period.

Certain products may not be returnable for hygiene, safety or personalization reasons, except where defective or where return is required by law.

Approved refunds will normally be issued using the original payment method. Processing times may depend on your bank, payment provider or Buy Now, Pay Later provider.

25. Defective, Damaged or Incorrect Products

Please contact DIID Customer Care promptly if you receive a product that is:

• Defective
• Damaged
• Incorrect
• Missing components
• Materially different from its description.

We may request your order number, photographs, packaging information or other reasonable evidence to investigate the issue.

Depending on the circumstances and applicable law, DIID may provide repair, replacement, refund or another appropriate remedy.

Nothing in these Terms excludes DIID’s obligations or your rights concerning defective, unsafe or incorrectly described products.

26. Personal Use and Resale

Products purchased from DIID are intended for personal, non-commercial use unless DIID agrees otherwise in writing.

You must not purchase products for unauthorized commercial resale, export, distribution or fraudulent activity.

We may limit product quantities or refuse orders that reasonably appear to be intended for unauthorized resale.

27. Website Use

You may use the DIID website only for lawful, personal and non-commercial purposes.

You must not:

• Use the website for unlawful or fraudulent activity
• Attempt to access another customer’s account
• Interfere with the website’s security or operation
• Introduce malware, viruses or harmful code
• Copy or scrape product information using automated tools
• Use DIID content for unauthorized commercial purposes
• Submit false, misleading or abusive content
• Attempt to manipulate prices, promotions or checkout functions
• Use the website in a way that infringes another person’s rights.

28. Intellectual Property

The DIID name, logo, branding, designs, product photographs, graphics, videos, text, website layout and other content are owned by or licensed to DIID.

This content is protected by applicable copyright, trademark, design and intellectual-property laws.

You may access and use the website for personal shopping purposes. You may not reproduce, modify, distribute, sell, license, publish or commercially exploit DIID content without prior written permission.

Purchasing a product does not transfer ownership of any DIID intellectual-property rights.

29. Reviews and User-Generated Content

You may be able to submit reviews, photographs, videos, testimonials or social-media content.

By submitting content, you confirm that:

• You created the content or have permission to use it
• The content is truthful and based on your genuine experience
• The content does not infringe on another person’s rights
• The content is not unlawful, abusive, discriminatory or misleading
• The content does not contain malware, advertising or confidential information.

You retain ownership of your original content. You grant DIID a non-exclusive, worldwide, royalty-free license to display, reproduce and use the submitted content for website, social-media and marketing purposes, subject to applicable law and any specific permission agreed with you.

We may remove content that violates these Terms or applicable law.

30. Third-Party Websites and Services

The DIID website may contain links to third-party websites, payment providers, social-media platforms or delivery services.

Independent third parties operate under their own terms and privacy policies. DIID is not responsible for independent third-party content or practices.

A link does not necessarily mean that DIID endorses or controls the third party.

31. Privacy and Cookies

Our Privacy Policy explains how DIID collects, uses, stores and protects personal information.

Our Cookie Policy explains how cookies and similar technologies are used on the website.

By using optional features or selecting cookie preferences, you agree to the relevant processing described in those policies.

32. Electronic Communications

By placing an order or creating an account, you agree to receive necessary transactional communications concerning:

• Order confirmation
• Payment verification
• Dispatch
• Delivery
• Returns
• Refunds
• Account security
• Customer Service requests.

These communications may be sent by email, SMS, telephone, WhatsApp or through your DIID account.

Transactional communications are not marketing messages and may be necessary to complete your order.

33. Marketing Communications

DIID will send marketing communications only as permitted by applicable law and according to your selected preferences.

Marketing consent is not a condition of purchase.

You may unsubscribe through the link or instructions contained in the message, update your account preferences or contact DIID Customer Care.

Unsubscribing from marketing does not stop essential communication concerning your orders, payments or account security.

34. Website Availability

We aim to keep the DIID website accurate, secure and available. However, uninterrupted or error-free access cannot be guaranteed.

We may temporarily restrict access for:

• Maintenance
• Security updates
• Technical problems
• System improvements
• Circumstances outside our reasonable control.

We will make reasonable efforts to restore affected services promptly.

35. Limitation of Liability

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded, including liability for fraud, willful misconduct, personal injury caused by negligence or obligations imposed by consumer-protection law.

To the extent permitted by law, DIID is not responsible for:

• Losses that were not reasonably foreseeable
• Losses caused by inaccurate information supplied by the customer
• Unauthorised use of an account not caused by DIID
• Business losses arising from consumer purchase
• Independent third-party services
• Delays caused by circumstances outside DIID’s reasonable control.

Where liability may lawfully be limited, DIID’s liability relating to a product will not exceed the amount paid for that product, except where applicable law requires otherwise.

36. Events Outside Our Control

DIID will not be responsible for delay or failure caused by circumstances outside its reasonable control, including:

• Severe weather or natural disasters
• Fire or flooding
• Government restrictions
• Customs delays
• Transport or courier disruption
• Labor disputes
• Telecommunications or payment system failure
• Cybersecurity incidents not caused by DIID’s failure to use reasonable safeguards
• Public health emergencies
• Civil disturbance
• Other force-majeure events recognized by applicable law.

We will take reasonable steps to minimize the effect of the disruption and communicate significant delays where practical.

37. Suspension and Termination

We may restrict or terminate access to the website or a customer account where reasonably necessary because of:

• Fraud or suspected fraud
• Unlawful activity
• Security risks
• Repeated violations of these Terms
• Abuse of DIID employees, couriers or service providers
• A legal or regulatory requirement.

Termination does not affect rights or obligations that arose before termination.

38. Changes to These Terms

We may update these Terms when our business practices, services or legal obligations change.

The latest version will be published on this page with a revised effective date.

Changes will not normally apply retrospectively to orders already accepted unless required by law or agreed with you.

39. Severability

If any provision of these Terms is found to be invalid or unenforceable, that provision will be limited or removed only to the extent necessary.

The remaining provisions will continue to apply.

40. No Waiver

If DIID does not immediately enforce a provision of these Terms, this does not mean that DIID has waived the right to enforce it later.

41. Assignment

You may not transfer your rights or obligations under these Terms without DIID’s written permission.

DIID may transfer its rights and obligations as part of a legitimate merger, restructuring, financing or selling its business, provided that your mandatory rights are not reduced.

42. Entire Agreement

These Terms and the policies referred to in them form the complete agreement between you and DIID concerning your use of the website and online purchases.

Product-specific and promotional terms also apply where clearly disclosed.

43. Language

These Terms may be published in Arabic and English.

If there is a conflict between the language versions, the Arabic version will apply where required by UAE law. In all cases, mandatory consumer-protection requirements will prevail.

44. Governing Law and Jurisdiction

These Terms and purchases made through the DIID website are governed by the applicable laws of the United Arab Emirates.

Subject to any mandatory consumer rights or jurisdiction requirements, disputes will be submitted to the competent courts of Dubai United Arab Emirates.

Nothing in this section prevents a consumer from submitting a complaint to the competent consumer-protection authority.

45. Complaints and Dispute Resolution

Please contact DIID Customer Care first if you have a complaint.

We will make reasonable efforts to investigate and resolve your complaint fairly and promptly.

When contacting us, please provide:

• Your full name
• Order number
• Contact information
• Description of the issue
• Relevant photographs or supporting documents.

If we cannot resolve your complaint, you may contact the competent consumer-protection authority in the United Arab Emirates.

46. Contact Us

If you have questions about these Terms, your order or your rights, please contact:

DIID Customer Care

Email: info@diid.ae

Telephone: +971 56 690 9950

Address: Dubai Marina, Dubai

Website: diid.ae