Cookie Policy

Effective date: 3 September 2026

Cookie Policy

At DIID, we respect your privacy and are committed to being transparent about how we use cookies and similar technologies.

This Cookie Policy explains what cookies are, why we use them, the categories of cookies that may be placed on your device and how you can manage your cookie preferences when using the DIID website.

This Cookie Policy should be read together with our Privacy Policy and Terms and Conditions.

1. Who We Are

DIID is a fashion brand offering women’s clothing, shoes, bags and accessories.

For the purposes of this Cookie Policy:

Legal Company Name: DIID For Fashion Designing

Trading Name: DIID

Registered Address: Dubai

Website: diid.ae

Privacy email: info@diid.ae

In this Cookie Policy, “DIID,” “we,” “our” and “us” refer to the company identified above.

2. What Are Cookies?

Cookies are small text files placed on your computer, smartphone, tablet or other device when you visit a website.

Cookies allow a website to recognize your browser or device and remember certain information, such as:

• Your language, country or currency
• Your account or login status
• Products placed in your shopping bag
• Your saved preferences
• Products or pages you previously viewed
• Your cookie and consent choices.

Cookies may contain unique identifiers. However, they do not intend to store your complete payment-card information or account password.

3. Similar Technologies

In this Policy, the term “cookies” also includes similar technologies that may collect or store information, including:

• Pixels
• Tracking tags
• Web beacons
• Local storage
• Software development kits
• Device identifiers
• Server-side tracking
• Advertising and analytics technologies.

These technologies may help us operate the website, understand its performance, measure advertising campaigns and provide relevant content.

4. First-Party and Third-Party Cookies

First-Party Cookies

First-party cookies are placed directly by DIID or by a technology provider operating the website on our behalf.

These cookies may support functions such as customer accounts, shopping bags, checkout, security and website preferences.

Third-Party Cookies

Third-party cookies are placed by external service providers whose technologies or services are used on the DIID website.

Depending on the services enabled, these parties may include website-platform providers, payment providers, analytics companies, advertising networks, social-media platforms and customer-support services.

Third-party providers may process information collected through their cookies according to their own privacy and cookie policies.

5. Session and Persistent Cookies

DIID may use:

• Session cookies, which normally expire when you close your browser
• Persistent cookies, which remain on your device for a specified period or until you delete them.

The duration of each cookie depends on its purpose and the provider that places it.

6. Why We Use Cookies

DIID may use cookies and similar technologies to:

• Keep the website secure and operational
• Enable account login and authentication
• Remember products placed in your shopping bag
• Support checkout and payment processes
• Remember your country, language and currency
• Save your cookie preferences
• Detect fraud, misuse and security incidents
• Understand website traffic and performance
• Identify and correct technical problems
• Improve our products, services and website
• Personalize website content and product recommendations
• Measure the effectiveness of marketing campaigns
• Display relevant advertisements, where permitted
• Enable social media and embedded-content features.

7. Categories of Cookies We Use

Strictly Necessary Cookies

These cookies are required for the DIID website to operate properly.

They may support:

• Website security
• Network management
• Shopping-bag functions
• Checkout
• Customer accounts
• Payment processing
• Fraud prevention
• Recording your privacy preferences.

Strictly necessary cookies cannot normally be disabled through Cookie Settings because important website functions may not work without them.

You may configure your browser to block these cookies, but doing so could prevent you from using parts of the website or completing a purchase.

Functional and Preference Cookies

These cookies allow the website to remember choices you make, including:

• Your preferred language
• Your country or delivery region
• Your selected currency
• Saved products or Wishlist items
• Recently viewed products
• Website-display preferences.

If you reject these cookies, some personalized features may not operate correctly.

Analytics and Performance Cookies

These cookies help us understand how visitors use the DIID website.

They may collect information about:

• The number of website visitors
• Pages and products viewed
• Links and buttons selected
• Time spent on different pages
• Website errors
• Traffic and referral sources
• Browsing sessions
• General website performance.

This information helps us improve website navigation, products, services and customer experience.

Where required by applicable law, analytics cookies will only be activated after you provide consent.

Advertising and Targeting Cookies

These cookies may be placed by DIID or our advertising partners to:

• Measure advertising performance
• Understand whether an advertisement resulted in a visit or purchase
• Create advertising audiences
• Limit how frequently an advertisement is displayed
• Display advertisements relevant to your interests
• Retarget visitors on other websites or social-media platforms.

These cookies may recognize your browser or device across different websites.

Where required, advertising and targeting cookies will only be activated after you provide consent.

Rejecting these cookies will not necessarily prevent you from seeing advertisements, but the advertisements may be less relevant to you.

Social-Media and Content Cookies

These cookies may be used when the DIID website contains features or content provided by social-media platforms or other external services.

They may support:

• Social-media sharing
• Embedded photographs or videos
• Interactive content
• Maps
• Reviews
• Other third-party website features.

External providers may recognize your browser or device and collect information about your interaction with their content.

Where required, these technologies will only be activated after you provide consent.

8. Cookies Used on the DIID Website

The cookies used on the DIID website depend on our website platform, enabled features, installed applications and selected service providers.

The following categories may be used:

Cookie category	Purpose
Strictly Necessary	Operates essential functions such as security, accounts, shopping bags, checkout, payments and privacy preferences
Functional and Preference	Remembers choices such as language, country, currency, saved products and display preferences
Analytics and Performance	Measures website traffic, page visits, product views, technical performance and visitor interactions
Advertising and Targeting	Measures campaigns and helps display advertisements that may be relevant to visitors
Social Media and Content	Enables social-media functions, videos, maps, reviews and other external content

Cookies may remain active for a single browsing session or for a longer period, depending on their purpose.

The exact cookie names, providers, purposes and durations may change when we update our website, features, applications or service providers.

Where technically available, the current list of cookies used on the DIID website will be displayed through our Cookie Settings or Cookie Preferences feature.

9. Website and Technology Service Providers

DIID may use trusted third-party providers to operate, secure and improve the website.

Depending on the services provided, these providers may include:

• Website hosting and e-commerce platform providers
• Payment and checkout providers
• Website security and fraud-prevention providers
• Analytics and website-performance providers
• Advertising and marketing platforms
• Social-media platforms
• Email, SMS and communication providers
• Product-review and Wishlist providers
• Customer-care and live-chat providers
• Video, map and embedded-content providers.

Only providers whose services are installed or activated on the DIID website may place cookies or use similar technologies.

Some providers may process information for their own purposes under their respective privacy and cookie policies. We recommend reviewing the policies of any relevant third-party provider.

10. Information Collected Through Cookies

Cookies and similar technologies may collect:

• IP address
• Browser type and version
• Device type and operating system
• Device or cookie identifiers
• Approximate location based on an IP address
• Pages and products viewed
• Products searched for
• Products placed in a shopping bag
• Links and buttons selected
• Referring website or advertising campaign
• Dates and times of visits
• Login and session information
• Website-performance information
• Cookie and consent preferences.

Where permitted, this information may relate to accounts, order or marketing information as explained in our Privacy Policy.

11. Your Cookie Consent

Strictly necessary cookies may be used without optional cookie consent where they are required to provide a service you requested, operate the website, protect its security or complete a transaction.

Where consent is required, optional functional, analytics, advertising, targeting and social-media cookies will only be activated after you make a choice through our cookie banner or Cookie Settings.

Our cookie banner may provide the following choices:

• Accept All
• Reject non-essential
• Manage Preferences.

You may accept or reject different cookie categories separately.

Rejecting optional cookies will not prevent you from browsing the DIID website or making a purchase. However, some personalized or third-party features may be unavailable.

12. Changing Your Cookie Preferences

You may review or change your cookie choices at any time by selecting:

Cookie Preferences (in the footer of every page)

This link should remain available in the footer of the DIID website.

Withdrawing consent will not affect processing that occurred before your preferences were changed.

After changing your preferences, you may need to refresh the website for your new settings to take effect.

13. Managing Cookies Through Your Browser

Most internet browsers allow you to:

• View stored cookies
• Delete existing cookies
• Block all or selected cookies
• Prevent third-party cookies
• Receive a warning before a cookie is placed.

Browser instructions are normally available within the browser’s privacy or security settings.

Blocking all cookies may affect your ability to log in, retain products in your shopping bag, complete checkout or use other important website features.

14. Browser-Based Privacy Signals

Some browsers and extensions offer privacy signals, such as Do Not Track or Global Privacy Control.

Because these signals are not interpreted consistently by every website and provider, our response may depend on the technology used and the laws applicable to your location.

Where required by applicable law and technically supported, DIID will take reasonable steps to recognize legally valid browser-based privacy signals.

15. Cookie Retention

Cookies remain on your device for the period required for their purpose unless:

• You delete them earlier
• You withdraw your consent
• Your browser removes them
• The cookie expires
• The cookie is replaced or updated
• The relevant service is discontinued.

Information collected through cookies may be retained separately for as long as reasonably necessary to fulfil the purpose for which it was collected, comply with legal obligations, prevent fraud, maintain security or resolve disputes.

16. International Data Processing

Some technology and service providers may store or process information outside the United Arab Emirates.

Where applicable, DIID will take reasonable steps to ensure that international processing or transfers are lawful and that appropriate contractual, organisational or technical safeguards are used.

Additional information about international data transfers is available in our Privacy Policy.

17. Third-Party Websites

The DIID website may contain links to third-party websites, applications, payment services or social-media platforms.

This Cookie Policy does not control cookies placed after you leave the DIID website.

Third parties operate according to their own privacy and cookie policies. We recommend reviewing those policies before providing information or accepting cookies.

18. Children’s Privacy

The DIID website is not directed at people under 18 years of age.

We do not knowingly use cookies to profile children or provide behaviorally targeted advertising to children.

If you believe information relating to a child has been collected inappropriately, please contact us.

19. Changes to This Cookie Policy

We may update this Cookie Policy when:

• Our website or services change
• New technologies or service providers are introduced
• Existing technologies are removed
• Our business practices change
• Legal or regulatory requirements change.

The latest version will be published on this page with an updated effective date.

If a change materially affects how we use information collected through cookies, we will provide additional notice where required by applicable law.

20. Contact Us

If you have questions about this Cookie Policy or how DIID uses cookies, please contact:

DIID Privacy Team

Email: info@diid.ae

Telephone: +971 56 690 9950

Address: Dubai Marina, Dubai

Website: diid.ae