Privacy Policy

Effective date: 2 September 2026

At DIID, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how DIID collects, uses, stores, shares and protects your personal information when you visit our website, create an account, place an order, contact our customer care team, subscribe to marketing communications or otherwise interact with us.

This Privacy Policy should be read together with our Terms and Conditions and Cookie Policy.

1. Who We Are

DIID is a fashion brand offering clothing, shoes, bags and accessories.

Legal Company Name: DIID For Fashion Designing

Trading Name: DIID

Registered Address: Dubai

Website: diid.ae

Privacy email: info@diid.ae

In this Privacy Policy, “DIID,” “we,” “our” and “us” refer to the company identified above.

2. Personal Information We Collect

Depending on how you interact with DIID, we may collect the following information:

Identity and Contact Information

This may include your name, email address, telephone number, billing address, delivery address and country of residence.

Account Information

When you create an account, we may collect your username, password, saved addresses, preferred language, Wishlist and account preferences.

Passwords are stored in a protected or encrypted form and are not visible to our customer care team.

Order and Transaction Information

We may collect information about products you purchase, sizes, order numbers, payment status, delivery details, discount codes, returns, exchanges, refunds and communications relating to your orders.

Payment Information

Payments may be processed by secure third-party payment providers.

Where a payment provider processes your transaction, DIID does not receive or store your complete card number or security code. We may receive limited payment information, such as the payment method, transaction reference, payment status and the last four digits of the card.

Customer Care and Communication Information

We may retain communications you send to us by email, telephone, live chat, website forms, WhatsApp or social media. This may include questions, complaints, return requests, feedback and other information you choose to provide.

Marketing and Preference Information

This may include your communication preferences, favorite products, Wishlist items, shopping interests and your responses to promotions or marketing campaigns.

Reviews and User-Generated Content

If you submit a product review, photograph, video, testimonial or social media content, we may collect and use the information you provide in accordance with your instructions and applicable law.

Content submitted to a public area of our website or social media pages may be visible to other users.

Technical and Usage Information

When you use our website, we may automatically collect certain technical information, including:

• IP address
• Browser type and version
• Device type and operating system
• Device identifiers
• Approximate location based on your IP address
• Pages viewed and links selected
• Products searched for or added to your shopping bag
• Referral website
• Login and activity dates and times
• Cookie and similar technology identifiers.

Information About Other People

If you place an order for another person or provide another person’s delivery details, you confirm that you have permission to provide their information to DIID.

We ask that you do not send us sensitive personal information unless it is specifically requested and necessary for a lawful purpose.

3. How We Collect Your Information

We may collect personal information:

• Directly from you when you create an account, place an order, contact us, complete a form, submit a review or subscribe to marketing
• Automatically when you browse or use our website
• From payment processors, delivery companies and other service providers involved in fulfilling your order
• From social media platforms when you communicate or interact with DIID through those platforms
• From another person who purchases a gift or places an order on your behalf.

4. How We Use Your Information

We may use your personal information to:

• Create and manage your DIID account
• Process and confirm your orders
• Process payments, refunds, returns and exchanges
• Deliver products to your selected address
• Communicate with you about an order or customer service request
• Save your shopping preferences and Wishlist
• Provide personalized product recommendations
• Improve our products, website and customer experience
• Analyze website traffic and performance
• Detect, investigate and prevent fraud, misuse or security incidents
• Send newsletters, product launches, promotions and special offers where you have agreed to receive them
• Display relevant advertising, subject to your cookie and marketing choices
• Maintain appropriate financial, tax and business records
• Establish, exercise or defend legal claims
• Comply with applicable laws, regulations and lawful requests from authorities.

We process personal information with your consent, where necessary to provide a product or service you requested, to comply with legal obligations, or for legitimate business purposes permitted by applicable law.

Where we rely on your consent, you may withdraw it at any time. Withdrawal will not affect processing that took place before your consent was withdrawn.

5. Cookies and Similar Technologies

DIID may use cookies, pixels and similar technologies to operate the website, remember your preferences, keep products in your shopping bag, understand website performance and provide relevant advertising.

These may include:

• Essential cookies: Required for website security, checkout and account functions
• Preference cookies: Remember your language, location and shopping preferences
• Analytics cookies: Help us understand how visitors use the website
• Advertising cookies: Help us measure campaigns and show relevant advertisements.

Where required, non-essential cookies will only be activated after you provide consent. You can manage your choices through our cookie banner, Cookie Settings page or browser settings.

Please read our Cookie Policy for additional information.

6. Marketing Communications

If you choose to receive marketing from DIID, we may contact you by email, SMS, telephone, WhatsApp or another communication method you select.

You may unsubscribe at any time by:

• Selecting the unsubscribe link in a marketing email
• Following the opt-out instructions in the message
• Updating your account preferences
• Contacting us at info@diid.ae.

Unsubscribing to marketing will not prevent us from sending essential communications concerning your account, orders, payments, deliveries, returns or security.

7. When We Share Personal Information

We may share personal information only when reasonably necessary with:

• Website hosting and e-commerce platform providers
• Payment processors and fraud-prevention providers
• Delivery, courier, warehouse and fulfilment partners
• Customer care, email, SMS and communication providers
• Analytics, advertising and social media partners, subject to your choices
• Cloud storage, cybersecurity and technical service providers
• Accountants, auditors, insurers, lawyers and professional advisers
• Government, regulatory, judicial or law-enforcement authorities where legally required
• A buyer, investor or successor if DIID undergoes a merger, restructuring, financing or sale of all or part of its business.

Service providers are permitted to process personal information only for authorized purposes and are expected to protect it appropriately.

DIID does not sell or rent your personal information to third parties for monetary payment.

8. International Data Transfers

Some of our service providers may store or process personal information outside the United Arab Emirates.

When personal information is transferred internationally, we take reasonable steps to ensure that the transfer is lawful and that appropriate contractual, organizational or technical safeguards are used, as required by applicable law.

9. How Long We Retain Information

We retain personal information only for as long as reasonably necessary to:

• Provide our services and maintain your account
• Complete orders, returns and refunds
• Meet legal, tax, accounting and regulatory requirements
• Resolve complaints or disputes
• Prevent fraud and maintain security
• Establish or defend legal claims.

When personal information is no longer required, we will securely delete, anonymize or restrict its use, unless continued retention is required by law.

Anonymized information that can no longer identify you may be used for statistical and business-analysis purposes.

10. How We Protect Your Information

We use reasonable administrative, organizational, physical and technical safeguards designed to protect personal information against accidental loss, unauthorized access, misuse, alteration or disclosure.

Access to personal information is limited to authorized employees and service providers who require it for legitimate business purposes.

However, no website, online transmission or storage system can be guaranteed to be completely secure. You are responsible for keeping your password confidential and for signing out when using a shared device.

If we become aware of a personal data breach, we will investigate it and notify affected individuals and competent authorities where required by applicable law.

11. Your Privacy Rights

Subject to applicable law and certain exceptions, you may have the right to:

• Obtain information about how we process your personal information
• Request access to the personal information we hold about you
• Correct or complete inaccurate information
• Request deletion or destruction of your information
• Request restriction of certain processing
• Object to or request that we stop certain processing
• Withdraw consent where processing is based on consent
• Request your information in a readable or transferable format
• Object to certain automated processing or profiling
• Submit a complaint to the relevant data protection authority.

We may ask you to verify your identity before processing your request. We will respond within the period required by applicable law. Some requests may be limited where we must retain information to comply with the law, complete a transaction, prevent fraud or establish or defend legal claims

12. Automated Processing

We may use automated tools to recommend products, personalize your experience or help identify potentially fraudulent transactions.

We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects without appropriate safeguards. Where applicable, you may request additional information or human review.

13. Children’s Privacy

Our website is not directed at people under 18 years of age, and minors should not create an account or make a purchase without the involvement of a parent or legal guardian.

We do not knowingly collect personal information from children without appropriate authorization. If you believe a child has provided personal information to DIID, please contact us so that we can take appropriate action.

14. Third-Party Websites and social media

Our website may contain links to third-party websites, payment services, social media platforms or applications.

These third parties operate under their own privacy policies. DIID is not responsible for how an independent third party collects or uses your personal information. We recommend reviewing its privacy policy before providing any information.

15. Changes to This Privacy Policy

We may update this Privacy Policy when our business practices, services or legal obligations change.

The latest version will be published on this page with a revised effective date. If a change materially affects how we use your personal information, we will provide additional notice where required by law.

16. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights or have concerns about how your information is handled, please contact:

DIID Privacy Team

Email: info@diid.ae

Telephone: +971 56 690 9950

Address: Dubai Marina, Dubai

Website: diid.ae